Founded by Kevin Zinger and partner Ryan White back in 1991 when they were doing concert promotion in San Diego, SRH Clothing (whose name is an acronym for Supporting Radical Habits), has become a major influence and supporter of action sports lifestyle and has set out to change the face of surf, skate, and the freestyle motocross industries.
By supporting action sports events and riders by day and throwing underground parties by night, SRH and its core following have become a major player in the action sports market. Today the company’s clothing retails in hundreds of outlets around the world, while the company sponsors many of today’s radest action sports athletes.
With numerous team riders in surfing, skateboarding & FMX to name few, the SRH brand succeeds in creating a new and distinct culture by merging both sport and music. After years of promoting clubs and concerts, SRH started their own clothing line to represent the style of this new dynamic culture. Since then, SRH has formed and continues to maintain many strong alliances with athletes and musicians who embody the SRH lifestyle. SRH’s unique brand of athletes and music has quietly cultivated a strong underground movement and very loyal fan base. SRH is a company committed to further the industry at a grassroots level, which means supporting not just professional action sports stars, but the amateurs that are the foundation of the industry.
For SRH it’s all about breaking down new boundaries and truly Supporting Radical Habits. SRH has long put on their own music festival dubbed SRH Fest, which brings fans from southern California together to celebrate the best in live music and action sports for one unforgettable, epic gathering. Bands that have appeared on previous SRH shows include NOFX, Pennywise, Offspring, Sublime, Slightly Stoopid, Unwritten Law, Strung Out, Dilated Peoples, and (Hed)pe.
People that wear the spade are more than fans they are connected to a brotherhood and sisterhood via their shared love for music, action sports, and clothing. There is a reason that countless people have the SRH Spade logo tattooed on their bodies, it's because the symbol represents the counter-culture lifestyle.
Thank you to everyone for the decades of support